A minute wasted updating spreadsheets is a minute not growing your business.

Growing your business is hard. We're here to help.
Needle is a 3-in-1accelerator for e-commerce brands. We gear your business with the right tool, people, and funding to get it where you want it to be.
A smart data tool that sees your future.
Other business analytics tools report the news. We make the news. Our software draws insights from current data and recommends tangible ideas, enabling you to set and smash long-term goals.




A smart data tool that sees your future.
Other business analytics tools report the news. We make the news. Our software draws insights from current data and recommends tangible ideas, enabling you to set and smash long-term goals.
A dream team driving uplift for your business.
We bring the expertise, people, and funding required to drive growth and uplift for your business. From growth strategic planning, execution to customised capital planning and everything in between – our industry veterans have got you covered.
A funding matchmaker to supersize your business.
Get bigger and better without the bother. Whether you're looking to scale up, get to IPO, or exit, we streamline that process by getting your numbers in order and putting you in front of the right investors.
You're in good hands.
We're tech entrepreneurs and startup operators. We've been in your shoes. We've built, scaled, and sold successful businesses like yours. Working with 500+ brands in our past lives and unlocking growth for 50+ companies at Electric8 led us to create Needle, a place where our expertise and experience can guide young businesses to success.

The early bird gets the worm.
As a Beta user, you get to be VIP. We can be extra hands-on with your business and you are the first ones to test and shape our next-generation analytics software before it's released to the public later in 2023.
This opportunity is only available to a select few, so make the most of it while you can!